The Next Niche
What’s Next for Oregon Agriculture?—
Will Farmers Adapt to Changing Markets?
by Bridgete Barton
you want a quick gauge on demographics, just ask one question: What’s
one: Wasabi, wasabi shooters, that’s what Steve-O snorted in the
movie, “Jackass.” (And then he got incredibly, immediately,
violently ill. Movie fans will recognize series regulars and Oregonians
Dave England and Ehren McGhehey as niche Oregon products themselves.)
and most who give this response will be the under-thirty crowd.
two: Wasabi is that little lump of very hot, very green stuff on the side
of your sushi serving.
and most who give this answer will be 30-50-year-old upscale, yuppies
who crowd into trendy sushi bars in trendy downtown neighborhoods.
To read the rest of this book, please go to The Next Niche